Marketing Insights

When people first think about marketing, they think of content calendars or ad campaigns. When they think of dance, they think of performance and creativity. After my time as a competitive dancer for over 15 years, my time on the University of San Diego Dance Team, and working in several different marketing roles, I realize performance and branding are built on the same foundations. On a dance team, what the audience sees at a competition or a performance is only a small fra

As I complete my undergraduate degree in Marketing and shift to begin my Masters in Business Analytics, I hope to have a career in the Marketing Analytics industry. Currently, this market is very strong since many companies are investing in data driven marketing. According to the Harvard Business School, many marketing efforts have the same goal of increasing brand awareness and generating profit. Marketing Analytics takes the data from these marketing campaigns, and analyzes